Loop Era is a disruptive social media platform intent on building community and providing established and emerging electronic music artists an opportunity to profit from their creative works. Loop Era does not use algorithms that monetise content and provides a space away from the large corporations that siphon revenue away from artists and the industrY.
Taking inspiration from open source software, the identity is built around a bespoke dot matrix modular font and a colour palette derived from programming language.
The identity is used across the online platform, app, social and merch.
